Now is not the time to hunker down

As we settle in for the long haul fighting the pandemic many have gotten complacent with the new normal. The immediate fight for cash and safety was fought and now the long slog to protect backlog into next year begins.

People are digging in. It is like World War One. Static, a war of attrition and endurance.

WRONG – Now is the time for creativity and innovation. It is time for fast strike, commando action. This requires you to engage your people in ways you have never done so.

Ambiguity is real and it shuts people down. Recognize this and figure out ways to be better at what you do…and there are plenty….

For the sake of your business and the people you lead and employ, get creative.

Said the man who now has a complete video studio in his basement.